Russian Burger King Grilled Over Offensive World Cup “Impregnation” Prizes
These days fast food brands are generally in the news for their hilarious and sassy social media antics. In a way, this is still true for Burger King Russia – the brand just took the fire to a bizarre new level. The social media account for the train restaurant decided it was a good idea to offer a lifetime supply of burgers and 3 million rubles – if they managed to become impregnated by a World Cup soccer player.
The move was almost immediately criticized by the media, and BK Russia scrambled to take the Facebook post down. This isn’t the first time that Burger King Russia was flame-broiled over tasteless and offensive marketing ploys. The chain horrified the world after using the likeness of a controversial 16-year-old rape victim in a promotion. We don’t know about you, but it’s pretty clear that someone has got to be fired.
The Offending AdVia Know Your Meme2Via @MoscowTimes
- 3Via @hairydel
This isn’t Burger King’s first foray into sketchy ad territory.Via @Matthew_Kupfer
- 6Via @Matthew_Kupfer
In Soviet Russia futbol player impregnate you
— Felipe Magana Jr (@OlReliable6) June 21, 2018Via @OlReliable6
- 8Via @TheHiveandCo
The Burger King ad in Russia was ballsy. No pun intended. Encouraging women to carry a World Cup footballers baby cuz it may lead to future generations of talent is off the wall to say the least.
— Zark Muckerbarn (@ZarkMuckerbarn) June 21, 2018Via ZarkMuckerbarn