Pandora’s New Mobile App Will Rock Your World
Pandora updated its mobile app Monday, adding new features and completely overhauling its mobile music listening experience.
“This is our biggest update to our iPhone and Android app since we launched on both platforms,” Asi Behar, Director of Product, User Experience at Pandora told Mashable.
Pandora currently houses a library of more than 1 million tracks from over 100,000 artists. More than 95% of those tracks get play time each month. Since its launch in 2005 more than 3.2 billion stations have been created on the service.
Officially called Pandora 4.0, the updated app finally brings features that have been available with the web version of Pandora to mobile phones.
The whole mobile experience has gotten an overhaul with the updated app, making it easier to access different stations, rename stations you’ve already created, and view station details. You can also spice up an existing station on the fly by adding additional artists, genres, or tracks to the mix.
A more personalized experience, the app gives each Pandora listener his or her own profile page. Much like a Facebook profile shows what you’ve done on the social network, your Pandora profile will show what stations you’ve created, tracks you’ve bookmarked, and tracks you’ve given a thumbs up or down to.
An activity feed works somewhat in the same way as your Facebook News Feed, and allows you to follow friends on the service as well as see what tunes Pandora listeners with similar interests are listening to.
Artists also have their own Artist pages in the updated app with biography and discography information. If you’re particularly fond of an artist, the Artist page also shows similar artists, so you can potentially discover someone new while browsing.
While listening to a track, you can also check out lyrics for the song on your phone as well as some of the features of the track such as “subtle use of vocal harmony” from the Music Genome project.
Social sharing has made its way into the mobile version of Pandora for the first time, and allows you to share links to your favorite tracks or stations with your friends on Facebook and Twitter.
“It’s something our users have been requesting for a while,” says Behar. Unlike other apps with social integration, however, Pandora doesn’t share your information with friends by default. “We’re not pushing it in your face. If you don’t want to share, we’re not pushing it out to your network.
If you’re not into sharing anything about your musical exploits, your profile page on Pandora can also be made private.
Currently one of the most downloaded apps in the United States, 1 in every 3 smartphone owners have accessed Pandora on their smartphone, and the app is the second most-downloaded free iPhone app of all time, according to Apple.
Pandora currently has more than 150 million registered users, with more than 58 million of those users listening to tunes each month. An impressive 75% of those listeners are listening via mobile devices, with the iOS and Android apps currently logging more than 700 million listening hours each month.
Pandora 4.0 is available now for iOS, and will be available for Android in the coming weeks. Behar says the Android version will arrive later, simply because Pandora wants to support every Android device, of which there are many.
“We do a great job of supporting really old devices; we still test every ancient Android device and make sure it works”
Microsoft also announced on Monday that Pandora would be coming to Windows Phone 8 in 2013. When the app launches, it will give Windows Phone users ad-free radio for 1 year.
You can check out screenshots from the new iOS and Android versions of Pandora in the gallery below. Let us know in the comments what you think about the updated app.